Personal style. You might like to be able to control how much highlight or shadow fading there is in your images, amongst other things.
Consistency in varying shooting situations. Being able to tweak settings can help you achieve a similar look across both high contrast and low contrast scenes.
Skin tones. Sometimes skin tones can look a bit funky in certain lighting with certain presets. Tweak the settings to flatter skin.
In this post I go through how to customize your presets to suit a variety of situations. I will be mostly using my own presets (you can find them at my preset store on Etsy), but I also include an example of customizing a Dawn Charles preset.Read More